Under Armour buys MyFitnessPal for $475 million

The sports apparel company has agreed to buy MyFitnessPal, a popular diet-tracking app, for $475 million. Under Armour announced the MyFitnessPal acquisition, as well as the comparatively smaller $85 million purchase of running app Endomondo, alongside its quarterly earnings report Tuesday afternoon.

Heck, I use both apps…. ^_^;

Under Armour buys MyFitnessPal for $475 million.

About Blender Fox

Recreational road-runner, blender/CG rookie, linux user (LE-1, LPIC-1, SUSE CLA 11, SUSE 11 Tech Spec), programmer, avid tinkerer (I'm always breaking things), self-confessed anime & manga otaku & japanophile