Under Armour buys MyFitnessPal for $475 million
The sports apparel company has agreed to buy MyFitnessPal, a popular diet-tracking app, for $475 million. Under Armour announced the MyFitnessPal acquisition, as well as the comparatively smaller $85 million purchase of running app Endomondo, alongside its quarterly earnings report Tuesday afternoon.
Heck, I use both apps…. ^_^;