Bipul Lama believes Facebook is spying on him.
And he’s got proof, sort of. Lama performed a test. For two days, all he talked about was Kit-Kats.
“The next day, all I saw on my Instagram and Facebook were Kit-Kat ads,” Lama said.
After his Kit-Kat experiment, he successfully repeated it with chatter about Lysol. The 23-year-old musician is now more convinced than ever that Facebook is listening to his conversations through his phone’s microphone.
“It listens to key words. If you say a word enough times, the algorithm catches those words and it sets off targeted ads,” Lama theorized.
Lama is far from alone. The belief that Facebook is actively listening to people through their phones has become a full-on phenomenon. Facebook has, of course, denied it does this. That has done little to dampen the ongoing paranoia around the theory.
Because it is just a theory… right?