In the capitalistic nightmare we live in, everything has to be a transaction. So, when Pact launched its fitness app that let you make money for working out—or else pay a fee for failing to do so—it seemed to be the perfect motivational tool. There was just one problem: The company apparently wasn’t that great at paying up, and was it too good at collecting fees.
Hah, I remember this app. I actually did try it for a while but failed to see its appeal, or how it could make me continue to exercise. People would only be interested in this if they were really seriously wanting to meet a goal. People demotivated enough, would just cancel the pact/goal and continue on.
Source: App That Paid Users to Exercise Owes Nearly $1 Million for Not Paying Users to Exercise